Venus, a Division of Catalog Holdings, Inc Steps Up Bricks and Mortar Expansion Campaign
Released on = July 3, 2007, 12:29 pm
Press Release Author = Amalia Parthenakis
Industry = Retail
Press Release Summary = Multi-Channel Marketer of Women's Swimwear and Clothing Announces Two Store Openings in Florida
Press Release Body = JACKSONVILLE, FL (July 2007) - Venus, a leading multi-channel marketer of women's swimwear, clothing and accessories, via Internet and direct-mail catalog, will be opening two new retail stores in Florida this month. Venus targets fashion-savvy, active women between the ages 18-45, with affordable retail price points of $29 - $200.
In addition to its flagship store in Jacksonville, the new locations will be at the Coconut Point Shopping Center in Estero and Tyrone Square Mall in St. Petersburg. With approximately 3,500-square-feet of retail space per store, each will carry most of the online styles. For items not available an on-site kiosk will serve as an Internet fulfillment center for customers that would like to order items from Venus.com. These orders can be home delivered or picked up in the store at no extra charge.
All Venus retail stores feature a sleek, fresh, youthful look with natural hardwood finishes, modern lighting fixtures, and plasma televisions showcasing Venus merchandise with background music. The stores evoke a warm, inviting place to relax and enjoy a unique shopping experience.
Venus founder and CEO Daryle Scott stated, "As Venus is thriving in internet and catalog sales, it is important for us to have a face to face dialogue with our existing customer base. Many shoppers still prefer the option of seeing, feeling and touching Venus products first-hand, prior to purchasing."
Scott believes that Venus can open approximately thirty stores in Florida, and is currently considering locations in Orlando, Tampa, West Palm Beach, Boca Raton, Fort Lauderdale, Miami and South Beach. He expects the company to more than double in size within 5 years.
Venus will support its store openings with print, online and radio ad campaigns, all of which will be created in-house.
Venus Fall 2007 collections, created by V.P. of Merchandising Brian Ruskin who recently joined Venus from Victoria's Secret will feature a line that is both sexy and sophisticated. Important items in the collection are dresses, both mini and maxi -- voluminous sleeves and baby doll silhouettes are found on both tops and dresses. Venus will also feature the "must have" suit with straight or wide leg pants and the perfect tailored jacket. The most important colors are anything bright as well as black and white.
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About Venus Founded in 1982, Venus is a leading designer and distributor of quality swimwear and sportswear. In addition to its core mail order business via catalog, Venus also includes an extensive website, www.Venus.com and new retail stores. Venus is a division of Catalog Holdings Inc., which, with annual revenues in excess of $1.5 billion, is one of the largest direct retailers in the nation. For additional information, electronic images or to borrow samples, please contact Amalia Parthenakis, 201-573-0300, amalia@maximumexposurepr.com
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